The sole purpose of doing social media marketing is to broaden its reach, as far as it can go. The only way in which it can be done is by taking the product to the vicinity of the consumers! It can be interpreted in innumerable ways. No matter what your product is, until and unless you do not connect your business with the probable consumers, your business will stay dormant. Gone are the days when companies and firms used to vehemently search for gatherings of people to advertise or market their products. Much larger, than any gathering which has been possibly taken place in the history of mankind, is where the people are staying now, the virtual globe, we call it, “The Internet!”. The graph of age groups of people using the internet would probably be a Manhattan.
Why so specific, i.e: social media marketing?
This question can be answered by first understanding its reach. Social Media is basically the spine of the online presence of the world population! People from all walks of life irrespective of any physical, emotional or worldly barriers connect to a singularity in Social Media! Once the singularity is explored there aren’t any dimensions left to spearhead your brand marketing!
It also touches the soft corners of peoples heart, they tend to search for how they want their real-life to be on social media. A good analogy can be, a projector and the screen.
The brownie points you get when you market your products in social media can be as long as neverending, asserting a few can be difficult but it can be summarised in potential advantages as mentioned below:
- Increasing Traffic – Every brand/company or website owner would like to boost the traffic to their camps, and social media triumphs over site referrals. A good social media presence will not only ensure brand popularity but also increased potential customers!
- SEO – Integration of the search engines and social media is on the hit list. Even social media sites are becoming search engines and affecting the search engine optimization efforts in many ways including increased online visibility and traffic, brand recognition and authority and enhancing contents of your brand.
- Healthy customer interaction and engagement – Communication is one of the most important tools in social media marketing, which can be interpreted as, “the better the communication, the better will the chance of conversion”. The presence of your brand in social media will drastically enhance the transparency, which will help in the creation of a loyal image of your brand. A customer sees these platforms as service channels where they can directly communicate with the business. Customers will feel inclusive with the brand when they get to comment and get personalized replies from the brand itself.
- Promotional campaigns – Not just a product advertisement platform, but also a leading platform for promotional campaigns, where you get to showcase the upcoming products to increase the excitement of the consumers and keeping them glued to the future perspective.
- Rendering support – Social Media has been successful in breaking the barriers between the customers and the company. The helpline numbers are steadily getting replaced by Facebook, Instagram and different social media comments, messages and queries.
- Cost-effective – Hundreds and thousands of bucks are spent on campaigns ranging from small to grand. The need for connecting to the people is the most crucial in business. Social Media gives you space to save those bucks by creating online campaigns and marketing which is free of cost or much less in the comparison if you intend to advertise through monetized gateways.
There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business.