Font design can make or break your logo. Choosing the right typography is very important when it comes to logo designing, it can amplify the impact of your logo on people. There are thousands of font options available out there, but we have put together the best of them for you. These font designs can be altered and modified in many ways so that they can be used in your logo design to give your brand a unique feel.
1. Helvetica
Helvetica Now is a pure classic Swiss typeface redesigned for modern use. Helvetica Now was designed by Max Miedinger, Charles Nix, Monotype Studio, Jan Hendrik Weber, and published by Monotype. Original Helvetica is probably the most ubiquitous font ever, especially when it comes to branding.
In this expansive new edition, every single glyph of Helvetica font has been redrawn and redesigned for clarity, simplicity, and neutrality. If you want your logo to convey a simple and clear message then this font option will be the best choice for you.
Famous brands that use Helvetica in their logos: American airlines, Jeep, Panasonic
Download link for Helvetica Font
2. FF DIN
FF DIN was created between 1995 and 2009 and despite its primitive, technical appearance, the font quickly became a phenomenon. Many consider FF DIN the best condensed technical font ever made. The font works well for packaging, editorial, posters, billboards, way-finding and signage, and of course logo & branding.
3. Proxima Nova
Proxima Nova combines geometric appearance with modern proportions, Proxima Nova was designed and published by Mark Simonson
This font was released in 2005, it contains a whooping 144 styles and is a complete reworking of the famous Proxima Sans. This extremely popular typeface is often described as a hybrid of Futura and Akzidenz Grotesk.
Famous brands who use this font-Spotify, Bosh
Download link for Proxima Nova
4. TT Norms Pro
TT Norms Pro is considered to be one of the bestselling sans ever released. It was designed by Ivan Gladkikh, TypeType Team, Pavel Emelyanov, and published by TypeType.
TT Norms Pro is a geometric sans serif that features classic type character proportions.
TT Norms works equally well both in large text arrays or in headlines and is “the one”, the indispensable universal font for logo design. The font family includes 18 reworked fonts, 1392 glyphs in each font, 24 OpenType features, and supports more than 216 languages.
Download link for TT Norms Pro
5. Nexa
This font was developed for excellent legibility and readability for motion graphics, web, print, and well-finished geometric logos. Next was designed by Svetoslav Simov, Plamen Motev, Mirela Belova, Stan Partalev, Nikolay Petroussenko, Ventsislav Dzhokov and published by Fontfabric.
The full Nexa font family includes 9 weights and 36 fonts. Overall, the family’s design is clean, straightforward, and works brilliantly for logo and headlines alike.
Conclusion
Now that you’ve got a much better grasp of the variety of typography styles, you’ll be able to make better decisions for your logo fonts. However, you should strive to make it unique and characteristic by choosing the right typeface.
By Palak Lalwani